Mailpost opportunities

Way back in the day when I worked in membership sales at a local health club, direct mail marketing was one of the most effective means of advertising. There are a couple things to consider before launching this advertising campaign. You want to make sure that the budget of the gym allows for this, as you don’t want to being paying out of pocket as a membership rep.

In health club direct mail marketing you want to make sure you have a list of qualified prospects and their addresses to mail to. This should be pretty simple if you have a list of former members still in your system’s database, and obviously you want to target the demographic in the surrounding area. It would make no sense to mail to someone in Oklahoma, if the gym you work at is in Minnesota – but you don’t need me to tell you that.

If you own a gym or are a sales associate at a health club, direct mail marketing can be one of the most valuable assets you have. Be sure to be aggressive with it and offer a free membership for a limited period of time. You want to give the prospect something of value that causes them to take action; a 3 day guest pass is a perfect example of this. Remember, the volume of action will determine the level of results you get. You will not sell a bunch of memberships by mailing out 20 guest passes.

Consider utilizing the internet in some of your daily marketing activities as it can be less costly and highly effective. Make sure that you have a presence on the internet and are able to drive qualified leads to learn more about your gym.

Tags: mailpost, peter kritas

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